MotherToBaby was my first project at MAD Group and the project that enabled me to hit the ground running. While the website may not look big from your initial glance there is over 800 pages on just this installation alone. One of the biggest challenges was having to combine two previously existing websites into one, while maintaining a solid user experience so mothers of any age could easily find helpful information on just about any medication or substance around. This is one of the few websites we loaded with a wide variety of modules due to the many pathways a user could embark on. We also built out a variety of landing pages, location based affiliate sites, and translated important parts of the site to spanish. While the website design itself could use a refresh, the usability has proven to work quite well and this site remains one of our most popular websites totalling over 60,000 visits per month.
MotherToBaby, a service of the non-profit Organization of Teratology Information Specialists (OTIS), is dedicated to providing cutting-edge and up-to-date information about the risks of medications, chemicals, herbal products, illicit drugs, diseases and much more during pregnancy and while breastfeeding. OTIS and its information service, MotherToBaby, are suggested resources by many agencies including the Centers for Disease Control and Prevention (CDC). More than 100,000 women and their health care providers seek information about birth defect prevention from OTIS and MotherToBaby every year.